Incentive Solutions


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Your direct path to customer loyalty.

Your path to customer loyalty begins with the right partner.
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Your journey to B2B loyalty begins here.
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Discover the shortest distance to consumer loyalty.
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The road to success is paved with employee loyalty.
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Take the first step on your journey to customer loyalty.
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  • DESIGN PATHS

    Experienced and affordable loyalty program design and consulting services that can help you navigate your way down the optimal B-to-B loyalty path.

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    ANALYTICAL PATHS

    Our suite of analytical models and data-driven design tools designed to help uncover the unique customer DNA that delivers superior program results.

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    INCENTIVE PATHS

    Our affordable, transparent and customer-friendly reward sourcing and design services deliver compelling, unique and differentiating reward content.

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  • TECHNOLOGY PATHS

    Our cloud-based, best-in-breed loyalty and reward management system offers unprecedented choice, flexibility, and control.
     

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    COMMUNICATIONS PATHS

    Our communications strategy and design services deliver customer engagement across web, print, and mobile channels to drive superior program results.

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Case Study

Plumbing the Depths of Loyalty

How one plumbing supplier acheived a double-digit increase in market share

A plumbing supply company experiencing flat sales wanted to explore a customer loyalty strategy designed to motivate plumbers in the mid-tier market to shift more share to their operation. Enter Reward Paths. After a thorough examination of the company’s business model and financials, we designed and launched a 6-month trial loyalty program constructed around specific, targeted goals for each individual plumbing company. Find out how Reward Paths helped the company generate a market share increase of approximately 10 percent.

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Insights

The Consumer Inside

The ten essential components of B2B loyalty programs

Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. That’s because, in B2B firms, the 80-20 rule is sometimes the 90-10 rule: the top 10 percent of your customers can account for 90 percent of your profits. The good news: by identifying the key purchasers and influencers in your client organizations and then building relationships with them that mimic relationships in the consumer world, you can increase the retention, yield, and lifetime value of your best customers. Here are the ten steps to finding the consumer inside your business client— and building loyalty that lasts.

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