Reward Paths

Call us today +1.859.534.2032


Your direct path to customer loyalty.

For the shortest distance to customer loyalty, choose Reward Paths.

We launched Reward Paths to fill a specific void in the U.S. marketplace– the absence of disciplined, data-driven approaches in the B-to-B or mid-market consumer sectors enabled by affordable, best-in-class technology.


Whether your objectives are to retain best customers, drive incremental revenue, or motivate your employees and channel partners, Reward Paths is your direct path to customer loyalty. We’ll deploy our highly customized, turn key technology to build a customer loyalty solution based upon your business goals, customers, employees, brand, and competitive environment. That’s what we do.

Who we are

Reward Paths brings to the US market the technology developed by Incentive Solutions, one of the largest loyalty and reward companies in New Zealand with a blue chip client base in B-to-B, consumer, and employee loyalty programs. With offices in Australia, New Zealand, and now the US, Incentive Solutions and Reward Paths have collectively designed, enabled, and managed loyalty and reward programs across two hemispheres.

The Reward Paths difference

Reward Paths’ proprietary loyalty technology offers unprecedented value, customization, and speed to market for mid-market B-to-B and consumer-facing clients. We bring a compelling, turn key, and affordable presence long absent from the US market. No other loyalty platform offers our combination of value, features, and speed.

Our solutions

Reward Paths offers a complete end-to-end customer loyalty solution-- including strategy, implementation, member management, rewards sourcing and fulfilment, analytics and reporting. We offer the most nimble, flexible, and responsive loyalty solution available anywhere.

Our team

The Reward Paths team is headed up by some of the best minds in loyalty strategy and technology across two hemispheres. Here’s a look at our executive team:

David Harwood

President and Chief Global Strategist

Fearless leader and serial entrepreneur who leads by example. David is an oracle of knowledge and incentives wizardry, gained from more than 20 years in the industry.

Colin Samson

Chief Executive

Colin is our ‘Corporate’ guy!

David Higgs


"Higgsy" -- looking after the geeky stuff since 2003.

Jo Ropitini


Keeping us in the black and making the columns add up.

Global Advisory Board

Mike Capizzi


Advising Reward Paths since 2008.

Industries and markets served

  • B2B: Industrial trades and manufacturers

    Including sellers of finished goods, replacement parts or services, or components and raw materials in the electrical, construction, plastics, or landscaping sectors

    B2B: Business-to-professional marketers

    Including suppliers to legal, accounting, consulting, educational, beauty, and medical professionals

    B2B: Distribution and supply companies

    Including distributors and suppliers in the freight, packaging, printing, mailing, and fulfillment industries

  • Consumer: Specialty retail

    Including multi-channel merchants, e-commerce, and coalition loyalty environments

    Consumer: Entertainment and hospitality

    Including dining, recreation, and casino gaming markets

    Consumer: Packaged goods companies

    Including packaged goods marketers, direct-to-consumer loyalty, and coalition loyalty environments