Reward Paths

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Your direct path to customer loyalty.

Your journey to B2B loyalty begins here.

Business-to-Business marketers have a special set of customer loyalty imperatives that set them apart from consumer marketers. In B-to-B environments, the 80-20 rule can become the 90-10 rule. Strong customer relationships- from large corporate clients with large demands to the myriad small clients who expect to be treated like the big dogs- can spell the difference between profit and loss.


Enter Reward Paths. We understand B-to-B loyalty better than anyone. Our robust, nimble loyalty platform can help you recognize and reward your best customers to build stronger, more profitable relationships. To begin your journey to B-to-B loyalty, call Reward Paths today.

Our approach

While customer loyalty programs have become ubiquitous in the consumer sector, business-to-business marketers have often been unable to secure the same capabilities and expertise at affordable costs. The result? To retain their best customers, B-to-B marketers have been forced to rely on undifferentiated and undisciplined incentive campaigns.


Enter Reward Paths: we fill the void created by the lack of a disciplined, data-driven approach to customer loyalty in the midsize B2B sector. Our approach: proven program design, operations and rewards expertise, smart communications, and affordable, best-in-class technology. Call us today and begin your journey to B-to-B loyalty.

Our platform

If your loyalty technology platform is too cumbersome to run, too expensive to maintain, or unable to foster profitable customer behavior changes, then why bother?


While there are dozens of loyalty management systems, most are either designed for large enterprises with big budgets, or are "black box" solutions with only a limited set of capabilities.


Enter Reward Paths. Incentive Control™, our technology platform, is a robust, nimble, and affordable loyalty management system that adapts seamlessly to your business needs. Incentive control works with your existing database, sales, and customer management systems to enable any loyalty program design- with points, rewards and incentives, reward catalogs and redemptions, analytics tools, and even reward auctions capabilities-in a fast, secure, affordable, and flexible cloud-based environment. Call us today for a free demo.

Reward Paths suites include


    Experienced and affordable loyalty program design and consulting services that can help you navigate your way down the optimal B-to-B loyalty path.



    Our suite of analytical models and data-driven design tools designed to help uncover the unique customer DNA that delivers superior program results.



    Our affordable, transparent and customer-friendly reward sourcing and design services deliver compelling, unique and differentiating reward content.



    Our cloud-based, best-in-breed loyalty and reward management system offers unprecedented choice, flexibility, and control.



    Our communications strategy and design services deliver customer engagement across web, print, and mobile channels to drive superior program results.


Case Study


How one plumbing supplier achieved a double-digit increase in market share

A plumbing supply company experiencing flat sales wanted to explore a customer loyalty strategy designed to motivate plumbers in the mid-tier market to shift more share to their operation. Enter Reward Paths. After a thorough examination of the company’s business model and financials, we designed and launched a 6-month trial loyalty program constructed around specific, targeted goals for each individual plumbing company. Find out how Reward Paths helped the company generate a market share increase of approximately 10 percent.

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The Consumer Inside

The ten essential components of B2B loyalty programs

Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. That’s because, in B2B firms, the 80-20 rule is sometimes the 90-10 rule: the top 10 percent of your customers can account for 90 percent of your profits. The good news: by identifying the key purchasers and influencers in your client organizations and then building relationships with them that mimic relationships in the consumer world, you can increase the retention, yield, and lifetime value of your best customers. Here are the ten steps to finding the consumer inside your business client— and building loyalty that lasts.

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