Steel & Tube needed a loyalty programme for its valued customers.
Steel & Tube (S&T) is New Zealand’s largest supplier, distributor and processor of steel products, delivering consistent, outstanding services and products nationwide. Founded in 1953, its market has grown exponentially over a more than 60-year tenure.
In 2018, the company recognised that its market was becoming increasingly commoditised, which was placing pressure on client and product margins. It had recently introduced a new ERP system which had impacted its service and delivery while being bedded in. S&T was witnessing a spending decline within certain customer sectors and with no national CRM in place at the time, customer data insights were limited
By partnering with Reward Paths, S&T was able to launch a new B2B sales growth and customer loyalty programme. Aptly named ‘No.8 Wire Customer Rewards’, the programme was initially targeted towards long-tail / small-to-medium customers within S&T’s distribution division.
Ready To Talk?
If you’re thinking of how to start growing your loyalty in the B2B sector, schedule your FREE and no-obligation consultation with our New Business Director, Glenn Shaw.
Glenn has worked in Loyalty Marketing across New Zealand, Asia, and Australia for the last 10 years, and is passionate about creating and delivering programmes which maximise engagement and impact for clients.