What is B2B Loyalty?
B2B loyalty programs, some may call them B2B rewards programs, are customer retention solutions with specific features and data-driven logic designed to help businesses establish brand loyalty with the businesses they sell to.
They differ greatly from consumer counterparts in terms of both incentives and progression.
Understand The Essentials
B2B loyalty – the essential guide
That’s because, in B2B firms, the 80-20 rule is sometimes the 90-10 rule: the top 10 percent of your customers can account for 90 percent of your profits.
Loyalty marketing design principles
When we design loyalty programs we pull on years of experience and collaboration with leaders in the field.
Whether you’re building loyalty with direct users, distributors, channel partners, or via your sales staff, these principles form the foundation of a profitable, sustainable customer loyalty strategy.
Best practices in B2B loyalty
In one article, we’ve outlined the B2B loyalty design principles we think are the must-haves to include in your program design.
Now consider best practices, the ones that have stood the test of time.
Include these in your program design, and you’ll set your loyalty strategy up for success.
Meet Reward Paths
From scratch and win games in gas stations to building world-class loyalty programs for clients throughout the world, Reward Paths and its parent company Incentive Solutions have become the leading data-driven marketing agency you see today.
It's been a great 25 years.
One thing has stayed the course throughout – we're all about delivering profitable growth to our clients.
Yes, some of our methodologies have changed. New technology, tools and data have allowed us to do more with less.
Data is impressively insightful, showing us patterns others don't see. These patterns guide our solutions.
Our data experts interpret this to ensure businesses can make informed decisions that lead to their strategy succeeding. It's about not flying blind.
We are proud to be at the forefront of the industry, partnering with market-leading clients across APAC and the USA. Every day tens of thousands of people across the globe engage with our programs to stay informed, shop for rewards, receive training, and nurture company culture.