“The professionalism, attention to detail and ownership that Reward Paths have provided Priority Partnership over the years has made it a highly valuable and economical part of our marketing mix. By Reward Paths offering us the total package of IT, member services, online and fulfillment we have been able to provide our customers with an up-to-date and effective program that they value and continue to participate in”.
Nufarm New Zealand
Ideal Electrical Suppliers
Steel & Tube (S&T) is New Zealand’s leading steel product supplier, delivering consistent, outstanding services and products nationwide. Founded in 1953, their market has grown exponentially over a 60+ year tenure.
In 2018, the company recognized that its market was becoming increasingly commoditized, which was placing pressure on client and product margins. Although they had recently introduced a new ERP system, this had impacted their service and delivery while being bedded in. With no e-marketing or centralized national CRM implemented, S&T was witnessing a spending decline in their customer target group ‘No. 8 Wire’.