Ask any married couple; staying connected and maintaining a strong relationship almost always requires more planning and effort than getting together ever did – and the same applies for building loyalty with your customers. Enticing a customer to connect through a...
Welcome to 2023, the start of the end of third-party data and the year we can expect to see somewhat of a revolution in online marketing circles. For almost as long as the Internet has been around, brands and businesses have been using third- party data to track...
The new year is the perfect time to inject some new life into your customer loyalty program. After almost two years of pandemic restrictions, interruptions, and disappointments you can bet your customers – like the rest of us – are keen on some new and novel...
With increasing awareness around online privacy and tighter rules for data protection here and overseas, the sun is setting on companies’ ability to use specific cookies to target customers. If you’re one of the thousands of businesses currently using third-party...
Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. That’s because, in B2B firms, the 80-20 rule is sometimes the…
When we design loyalty programs we pull on years of experience and collaboration with leaders in the field. Whether you’re building loyalty with direct users, distributors, channel partners, or via your sales staff, these principles form the foundation of a...
In another article we outlined the B2B loyalty design principles – the must-haves in your programme design. It’s now time to look at best practices. The ones that have stood…