News & Views
Are you communicating meaningfully with your loyalty membership base?
Ask any married couple; staying connected and maintaining a strong relationship almost always requires more planning and effort than getting together ever did...
How the zero-party data movement is boosting the value of loyalty programs
Welcome to 2023, the start of the end of third-party data and the year we can expect to see somewhat of a revolution in online marketing circles. For almost...
Your customers’ needs are changing, we can help you meet them
Let’s face it, few of us make it from one year to the next without evolving in some way, so you can safely bet that, with advances in technology and...
What every consumer loyalty program needs to work in 2023
The year 2023 is well underway, which means most of us have spent a solid two years adjusting, reprioritizing, and overcoming numerous challenges to keep our...
It’s 2023 – time to up your loyalty game
The new year is the perfect time to inject some new life into your customer loyalty program. After almost two years of pandemic restrictions, interruptions,...
No cookies? No worries! Make your loyalty program work for you.
With increasing awareness around online privacy and tighter rules for data protection here and overseas, the sun is setting on companies’ ability to use...
B2B loyalty – the essential guide
Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. That’s because, in B2B firms, the 80-20 rule is sometimes the…
Loyalty marketing design principles
When we design loyalty programs we pull on years of experience and collaboration with leaders in the field. Whether you’re building loyalty with direct users,...
Best practices in B2B loyalty
In another article we outlined the B2B loyalty design principles – the must-haves in your programme design. It’s now time to look at best practices. The ones that have stood…